PNB exemplifies the entrepreneurial nature and economic vitality of the Pacific Northwest region. The business community is an essential partner with PNB, helping us accomplish our mission and vision. Corporate contributions through sponsorships and foundation grants, employee matching gifts, and in-kind donations, enables PNB to perform both innovative and classic ballets at the highest standard of artistry while contributing to the larger community by providing arts education and access to the arts. Partnering with PNB demonstrates community leadership and commitment to excellence in the Pacific Northwest.
Partner With PNB
Opportunities to partner with PNB include sponsorship of performances, support for education and outreach programs, and underwriting of special events.
PNB performs over 100 full-length and mixed repertory ballets, including George Balanchine’s The Nutcracker®, and reaches over 250,000 people annually in the Puget Sound region.
Education & Outreach Programs
PNB School and Community Education Department offers over 20,000 young people the opportunity to explore the world of dance through an array of short-term and sustained arts experiences, including:
Standards-based dance education in elementary school classrooms.
Eyes on Dance
Student matinees and in-school performance workshops.
Scholarships for elementary school age professional dance education
PNB hosts a wide range of events year-long, starting with our First Look Opening Gala with over 300 in attendance backstage of McCaw Hall, to intimate donor dinners of 40 people at the artistic director’s home, to family events like the Nutcracker Tea.
By contributing to PNB our partners receive:
Prominent visibility as a strong community partner on PNB promotional materials distributed regionally.
Brand association with one of the top ballet companies in the nation.
Employee and customer engagement through free and discounted tickets.
Complimentary advertisement in Encore performance program.
On-site visibility and sampling opportunities in McCaw Hall.
Cross promotion opportunities.
George Balanchine’s The Nutcracker® Sponsorship
George Balanchine’s The Nutcracker®, with choreography by George Balanchine and scenic and costume design by children’s book author and illustrator Ian Falconer, is a Northwest holiday tradition, creating high-exposure sponsorship opportunities.
PNB’s Annual George Balanchine’s The Nutcracker® Performance reaches a wide audience with:
Nearly 100,000 attendees a year
Over 64 million annual impressions , including television, radio, print and electronic media
Annual advertising budget over $1 million
Nearly $6 million annually in sales
Multiple exposure/touch point opportunities on site at McCaw Hall
Benefits are determined by the level of contribution and may be custom tailored to suit your business objectives.